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Screens have become a common tool in our daily lives. Screen is a telephone, a TV, an information board or as a live broadcaster for the WRC Rally event. Screens can provide us with a captivating experience. The scale of screens has changed a lot over time taking on already enormous dimensions. The title of the world’s largest video screen goes to Suzhou Sky Screen in China and covers an area of 16,000m2. Screens are also being used in schools, step by step the chalkboards will be replaced by touch-sensitive interactive alternatives.

Also, its popularity is increases in more and more retail spaces. Light boxes and print banner are being rapidly replaced by attractive moving images. As well as restaurants and pubs, which often organise joint shows during sports broadcasts, happy hour, or karaoke – there is nothing more pleasant for a sports enthusiast than hang out with friends and watching your favourite football club on a big screen. In the current extraordinary times, it is even possible to make such joint views in outdoor conditions. Screens are weatherproof!

Another example when visiting a SPA. Every hotel’s purpose is to offer a memorable stay for its customers. LED and LCD screens with a professional audio system are one option to provide visitors with the best entertainment experience to exceed their expectations.

Large, easy-to-follow screens are no longer an inaccessible luxury item. More and more businesses are ready to make that effort and offer a higher quality solution, all for a more satisfied customer.

The commercial communal, or interactive screen creates new possibilities and offers a range of unlimited visual images, which offers a greater advantage for providing more information and is more engaging for your audience.

Generally, solutions intended for home users are somewhat cheaper and at first glance look appealing. Unfortunately, a cheap solution may not be so cost effective in the end. Home appliances are not designed to be used 24- hours 7- days a week. As might often be expected when choosing screens in hotels, entertainment venues or retail spaces. Screens that are designed for home use may work well at first, but after a while surprises may appear. Repairing or replacing these devices may ultimately be even more costly than it would have been to immediately choose the right solution. We know that restaurants are using professional kitchen equipment and not appliances meant for home use. 

So why use so-called professional screens for commercial presentation, which we see mostly in public use?

Based on our experience we would advise to keep in mind when choosing a commercial or communal screen. 

1. Autonomy – the screen is completely independent, programmed to turn on and off. Therefore, it is impossible for anyone to forget to turn on a screen.

2. Separate power supply mounted in an impact-resistant housing and protected separately with a cooling system that protects against overheating.

3. Professional screens are already built by the manufacturer in such a way that they are intended for commercial use. Crystal UHD and image resolution create memorable image quality, in addition to HDR’s boundless design to create a lasting impression. Ordinary consumer TVs are designed to display an image few hours at a time being turned off an average of 10-16 hours a day. However, normal operating time for commercial screens is 16- 24 consecutive hours and 7 days a week.

4. Screens for advertising or presentation purposes are also visually brighter of up to 4000 nits on LCD and up to 10,000 nits on LED and have a sharper image, which ensures that the products and services are displayed better to capture the attention of consumers, even in direct sunlight. The professional series screens provide exceptional visibility and information readability in different lighting. Such screens are manufactured and designed with additional backlight modules, adjusting the light levels according to the ambient light.

5. IP5x certification, which corresponds to dust resistance and durability in various environmental conditions.

6. Commercial screens have software installed that is unconventional to TVs. The software helps display ads, offers, videos and banners. It is also impossible to set up additional options on a regular TV that can read passers-by or react to gain attention of passers-by and invite a potential customer to communicate with himself.

7. Narrow frame helps create a lifelike viewing experience that to focus on the content rather than the screen.

8. Built-in operating system increases performance and has easy content management and seamless content

9. Quick and easy content display and management. By controlling it all over the network. Allowing you to always show up-to-date content. Using the features of professional screens, you can effortlessly see the benefits of you investment with simple additional gadgets.

10. Professional screens are also designed to be more long-lasting than home TV’s. Their bright colours also last much longer and the risk of a burnout due to excessive use is significantly lower.

11. A 3-to-5-year warranty period and a comprehensive installer support and maintenance are certainly important to ensure the long-term smooth operation of the screens.

Ledzep has the ability to supply various display solutions for commercial and communal areas as stores, hotels, pubs or other public or private places. We can offer a complete visual- and audio solution from design, installation to full technical maintenance and care.

Our professional screen solutions are available HERE.