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Different digital solutions are becoming more common in retail. Digital solutions provide dynamic opportunities to broadcast commercial content and special offers, but are also becoming part of the interior design. The content published on the screens can change the atmosphere in the store with a click of a button. Clever planning of colours and patterns can encourage the shoppers to spend more time in the store and make a purchase.

Retail spaces are extremely different and vary from one to another. Each has different characteristics and possibilities. Just like each retailer has different needs and expectations to the retail space deriving from their business model. In order to offer the best possible solutions for each retailer, the product range of LED screens with different functions has been significantly expanded in recent years. Combining different options allows to create a unique solution that reflects the brand’s essence best.

1. Transparent screens

No doubt, the most innovative and the newest product on the market is the so called transparent screen. Transparent screens are created especially with large-windowed and glass-facade spaces in mind. The more glass surfaces the space has, the less area it has to use for commercial and branded content. Thus far the best available options has been to film the glass, but as this is considered an expensive and rather permanent solution, then created designs are more conservative and universal.

However, transparent screens turn every window into a dynamic advertising space. 

With just a click of a button, the store fronts can be changed – given a fresh look, broadcast commercials or temporary discount information or add holiday theme.

Transparent screens are using an innovative technology, which allows the density of pixels to be reduced without losing the clarity of the image. The screen allows the light to travel through it and thus does not restrict the valuable daylight. While it still allows a clear and readable image.

2. Custom-sized screens

When designing a retail space, it is often discovered that readymade solutions available in stores do not match the requirements – either the size is unsuitable or the proportions do not fit the dedicated space. The options are especially scarce when a large-scale screen is needed. In this case, LED modules should be considered.

LED modules are like a lego, which can be combined into a custom sized and shaped screen to match the

requirements of the retail space. In addition to creating large-scale screens our of LED modules, it is possible to build different shapes, not only rectangles and squares. The product range features different pixel density modules that allows to choose the screen depending on the content that is going to be displayed on it. The more detailed content the retailer uses, the more dense screen should be chosen.

3. Screen as a furniture element

Screens are not simple two dimensional image carriers on the walls anymore. Screens are more and more used as interior design elements and become part of three dimensional solutions

LED modules can easily be used as part of furnishing elements. Hereby we have to admit that the following elements are only few to name as possibilities for using LED modules are certainly wider. Call out to all interior designers – let your creative juices flow as LED modules allow you to create never before seen solutions.

Already today you can find retailers who have used LED modules to build custom cashier desks.

In case of the cashier desk, all commercially necessary features are present such as the slot for the cashier and storage space for necessary documents and requisites. However, the sides of the desk visible by the customers have been covered with LED modules. Display ads, company branding, present offers or simply marks the location of the cashier desk. Possibilities are endless. In addition to the cashier desks, it is possible to build product displays, hanging infomercial displays and signs, decorate displays, create seating solutions or use it instead of the traditional sign hanging above the entrance.

4. Window display screens

Quite often retailers need a solutions that would benefit the customers inside the store as well as outside. Samsung has developed a suitable for that exact necessity and created screens that are capable of presenting information on both sides. Window display screens have a narrow frame to not look heavy in the window display and the technology used is adaptive for different light conditions.

However, the title of window display screen should not be taken literally as these screens have wider use than only shop windows. For example, these can easily be used in public transportation stops, which are highly popular outdoor media spaces.

5. Temporary advertising spaces

Sometimes retailers need more options than just those available at their retail location, perhaps they need an advertising space by their location, on the parking lot or by the nearby road. If the company has already purchased permanent solutions, then moving those for a temporary advertising campaign may be extremely costly or not possible at all. However, even more often the retailer does not have a personal outdoor advertising space at all.

In this case, it is much more reasonable to rent a suitable screen solutions. Mobile LED trailer gives the opportunity to place a temporary advertising solutions exactly where needed. Moving it is easy, so it is possible to take the trailer to a new location even every day. The screen installed on the trailer has the same quality as other permanent large-scale screens used for advertising.